Whether it is meeting trade partners on and off-Island to discuss joint marketing opportunities, or working with people such as Sean Conway (world record endurance adventurer), no day is the same. I am currently working on some exciting campaigns with third-parties, such as Expedia, Secret Escapes, TravelZoo and airlines to share our content through their channels and drive visitor numbers. As a brief history, Visit Jersey took over Jersey Tourism nearly two years ago. 2016 was the third year of growth as more first-time holiday makers are coming to discover the Island. In that time, we’ve launched a new brand, website, trade engagement and influencer programme to inspire even more visitors to discover our beautiful Island, year-round.
What do you think are the three most important skills to succeed in your career area?
Initiative – be proactive and analytical – look for opportunities to make a positive difference. Communication – you need to build good relationships and engage with people personally. Creativity – an imaginative and innovative approach is key.
Was this something you planned to do or did you change direction at any point in the past?
Having worked in the UK in a place marketing context after graduating, I jumped at the opportunity to work for Visit Jersey. Growing up in Jersey, I moved back to the Island five years ago, and spent some time in financial services marketing. The skill set is transferable – there are key trends affecting all industries, notably the influence of digital. Understanding and responding to consumer needs and wants is what marketing is about. This knowledge and experience provided a solid foundation to move into tourism marketing, responding to how digital was influencing consumer behaviour.
What do you love most about working in your career area?
I spend a lot of time talking to industry partners and listening to their good and bad experiences. It is exciting to see so much passion – that’s what’s great about Jersey. Working in travel couldn’t be more fun – who doesn’t love to day dream about their next escape or go on holiday? We are very fortunate to call Jersey home, and I feel immensely lucky to be working in tourism for the Island. It is a fantastic time to work in this industry. It offers a real alternative to other career paths in Jersey.
Are there any negative aspects of working in your career area that people considering it should be aware of?
I spend a fair amount of time in the office, but when the sun is shining, I can’t wait to cycle home and go for that after work sea swim.
What training / qualifications did you undertake for your current role or are you currently undertaking?
I undertook a BSc (Hons) in International Management with French, before undertaking an MPhil in Place Marketing. This study was completed alongside working full-time in a graduate role. Being technically savvy is a never-ending game – marketing doesn’t ever stand still so your training and personal development shouldn’t either.
Is there any other information that would be of interest to someone thinking of this career?
People go on holiday to the most interesting places in the world. This career gives you the chance to work in some of the most exciting destinations. The hospitality and tourism sector presents incredibly diverse career opportunities. Now is our time to remind the world just how special Jersey is.